Expansion of label-less products

Label-less PET products(*) are those that have omitted the individual plastic labels attached to traditional PET bottle products. These label-less products not only use less plastic, but also make packaging easier to sort and recycle because the hassle of removing labels has been eliminated and thus it would help promoting bottle-to-bottle recycling.

The Coca-Cola system’s first label-less product was "I LOHAS Natural Mineral Water Label-Less", launched in April 2020. The lineup has since been expanded. In April 2022, a new label-less 100% rPET bottle was introduced for "Coca-Cola" and "Coca-Cola Zero Sugar" 350 mL products, available only online. As of November 2022, the label-less range encompasses 18 products across eight brands.

(*)In April 2020, Japan’s Ministry of Economy, Trade and Industry made changes to systems relating to the display of identifying marks provided for in the Act on the Promotion of Effective Utilization of Resources. The changes allowed for the omission of labels for displaying identifying marks in all stages of distribution as long as the products were to be sold to end consumers in a quantity that comes with external packaging. Online sales by the case were envisaged.

Country

Japan

Name of Organization

Coca-Cola(Japan)Company, Limited

Further information

esg-report-jp_2022-english.pdf (PDF, 2.9MB)
https://www.cocacola.co.jp/content/dam/journey/jp/ja/sustainability/esg-download/2022/esg-report-jp_2022-english.pdf