About This Platform

This platform provides good practices that combine decarbonization and well-being in G7 countries, stakeholders, and international organizations.

Background

According to the Synthesis Report of the IPCC AR6, Demand-side measures and new ways of end-use service provision can reduce global GHG emissions in end-use sectors by 40–70% by 2050 compared to the baseline scenarios.
Individual behavior has tremendous potential in climate mitigation measures. The G7 Climate, Energy and Environment Ministers’ Communiqué (Sapporo, April 16, 2023) under the chairmanship of Japan mentioned the strengthening of demand-side measures through consumer behavior and lifestyle changes. At the G20 Environment and Climate Ministers‘ Meeting (Chennai, July 26, 2023) under the chairmanship of India, the Outcome Document and Chair's Summary mentioned promoting international cooperation and sharing of experiences and best practices on empowering sustainable consumer choices and preferences. Both of these statements point to the importance of sharing experiences and good practices from different countries in order to promote demand-side initiatives.

About this platform

At the G7 Ministers’ Meeting on Climate, Energy and Environment held in Sapporo, Hokkaido, Japan, on 15th and 16th April 2023, we stressed the importance of demand-side action and committed to support others by sharing our experiences, best practices and demand-side policies on low and zero emission products and services. Therefore we agreed to establish the G7 Platform for Decarbonizing and Prosperous Living (Well-being). This platform showcases initiatives and services that combine decarbonization and well-being in G7 countries, stakeholders, and international organizations to support others by sharing best practices on low- and zero-emission products, services and initiatives.